Surge Pricing For Restaurants

Hiya,

Saw this article a few weeks ago. From the article:

Industries that can change prices in real time have the technology to do that. Restaurants and their customers were not as digitally inclined where food was concerned — until the pandemic.

…

This kind of pricing, where different customers are targeted for different pricing, is known as variable pricing, Webb said.  And getting it to work at restaurants is tricky.

It would be hard, traditionally, to know who is willing to pay more when they walk in, and setting aside seats for those high paying customers would be fraught, said Webb. “You can’t put preference to seating one guest over another right?”

Not in person, no, but online? Oh yes you can. 

What do you need to do to change pricing for people making online restaurant orders, other than deep drive to maximize shareholder value :) ?

Why, you need some way to know who the user is, including over time.

Sure sounds a lot like a CIAM system to me.

Dan